Model your client lifetime value and project monthly recurring revenue over 36 months. See what acquisition, pricing, and retention compound to.
Estimate the total revenue one client generates over their time in your program.
Project monthly recurring revenue over 36 months based on acquisition, pricing, and churn.
Each year’s ending active clients carries into the next as starting clients.
Model: churn applies at the end of each month. New clients are protected during their first month and a 30-day notice period is required to leave, so each client pays a 2-month minimum before churn can take effect. “Starting clients” are treated as already tenured.
The platform that makes those projections happen: coaching app, CRM, payments, and AI tools, all in one place.
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